FeedBurner announces a tool to put ads for Amazon.com products into your RSS feeds tagged with your associate id (so you get the payment for the referral). Sounds similar to the Blender prototype, the interesting but half-baked feed advertising solution from Think Tank 23.
Feedburner says that Amazon is doing the actual matching of blog content with Amazon products for their version, so I'd assume that the quality of the matches would be relatively high. It's a challenging problem to recommend products given arbitrary free text weblog posts, but, if anyone is up to it, Amazon is.
[via RSS Weblog]