- Yahoo is able to collect data, such as click patterns, from its users and use the information to individually "tune" searches to users' personal tendencies. Such product improvements, [Yahoo Director Bradley] Horowitz said, will change the nature of search from a one-size-fits-all experience to a more individually oriented one.
Monday, February 14, 2005
Tuning search to individuals
Interesting tidbit on Yahoo's plans for personalized search from a HBS Working Knowledge article:
Posted by Greg Linden at 3:03 PM