According to Charlene, there are two major pieces to the product:
- A blogging tool similar to Google's Blogger or MSN Spaces with some sharing of content.
- Sharing product reviews among people you know (on the theory that reviews have more credibility coming from a source you know).
I'm not surprised to see Yahoo produce a blogging tool, but I am surprised to see most of the innovation in this area coming from Yahoo and MSN, not Google.
Google has had Orkut and Blogger for a while now. But there's been precious little innovation on these products. Orkut has languished. Blogger seems to be overwhelmed with scaling problems. Unfortunate.