- TiVo users ... are sticky -- apparently very sticky. For the fiercest TiVo owners they treat their TiVo like a religion ...
Churn costs cable operators and satellite companies money. Basically it costs them about $800 to get you as a customer in the first place.
The churn rate for DirecTV/TiVo users is .2% per month. "That's one full percentage point lower than the levels of churn for Comcast DVR customers ..." Reducing churn [by] 1% ... would save about $60 million per month.
[Comcast] recognize[s] that their own ... engineers have come nowhere close to matching TiVo's offering.