When I talk to people who haven't seen Findory before, I describe Findory as a personalized newspaper, a newspaper that learns what you like. "It is as if the newspaper on your front porch was different than your neighbors," I say, "each individualized copy emphasizing the news that is important to you."
But this is merely a description of Findory's current website. Where is Findory going? What are we building? What is Findory?
Findory is personalizing information. You are flooded with information in your daily life. There are hundreds of messages, thousands of news sources, millions of products, billions of web pages, all screaming for your attention. Personalized information provides focus. It surfaces the information you need.
You might ask, "Why can't I search for what I need?" Sometimes you can, sometimes you can't. Search works well when you already know exactly what you want. It works poorly when you don't know or can't say exactly what you want. For example, you can't search for "news that is important to me" or "weblogs that I will find interesting." Personalization learns from your behavior and helps you discover what you want.
At its core, Findory matches content to interested audiences. All information is content. News, weblogs, and advertising are a first step. Every information stream can and will be personalized.
What is Findory? Personalized information. That is Findory.