The phone is not the PC. It's about creating the right experience for the mobile user, so they can find exactly what they want, quickly and efficiently.See also my previous post, "More on Google Personalized Search".
People search differently on mobile phones; they don't browse as much, as PC users do, for example.
We also focus on personalization. The phone is a very personal device you don't share with your spouse or your children like you do the PC at home. How can we make this interaction even more personal?
[Found on Findory]